UTM Builder

Tracking links, tagged the same way every time

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Build tracking links your whole team tags the same way.

Set your naming rules once. Every link gets checked against them before you copy it — so your analytics stop filling up with source=IG, Instagram, and insta as three different campaigns.

Campaign details

Destination URL

Source utm_source

Medium utm_medium

Campaign utm_campaign

Term utm_term (optional)

Content utm_content (optional)

Your link

Fill in the fields on the left — your link builds here as you type.

Naming rules

Lowercase only
Flags any capital letters in source, medium, or campaign. No spaces
Flags spaces — links should use hyphens instead. Require source, medium, campaign
Flags a link as incomplete until all three are filled in.

Allowed values for Medium (optional)

Comma-separated. When set, Medium must exactly match one of these.

Something missing?

Tell me what would make this more useful, or which tool you wish existed. I read every message.

Build tracking links your whole team tags the same way.

Campaign details

Your link

Naming rules

Recent links

Something missing?